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Thursday August 21, 2014

"Ford's success had caught other companies unprepared in 1964, but now they were poised to catch up. Mercury introduced its fancy version of the Mustang--the more luxurious Cougar--in 1967. Chevrolet, which had made little effort to respond to the Mustang through its dying Corvair, chose to create the entirely new Camaro for 1967, with Pontiac's sister act Firebird following six months later.

The 1967 Mustang received a jazzy new body, a wider track for better road grip, a more diverse range of engines and a longer options list. Must-haves for the big budget crowd now included a Tilt-Away steering wheel; a built-in heater/air conditioner; an overhead console; a Stereo-Sonic tape system; a SelectShift automatic transmission that also worked manually; a bench seat; an AM/FM radio; Fingertip speed contril; custom exterior trim group; and front power disc brakes."

"Some individuals complained that the 1967 Mustang got too big, too heavy, and grew too much too quickly. At the time, when Gene Bordinat, Don Frey, Hal Sperlich, and so many others had been planning its appearance, each of them looked into their own crystal ball, but just as with the Magic Eightball toy, what they saw was outlook hazy.

Bordinat's designers had begun sketching the 1967 body as production released the 1964 1/2 cars to dealers. Everyone hoped the car would receive a Falcon-like response, but no one could put the company at risk by pushinga second-generation model too hard or too far in any one direction before reading verdicts on the first one. They understood that the American car-buying public was a hard audience to read. Detroit automakers had spoiled their customers by introducing a new body style every three years. With development turn-around time running between three and four years, this practice had cast designers and engineers alike into the roles of visionaries."

Dealer Brochure Cover:

Ford Motor Company's 3-Point Warranty Plan:
1. 5-year or 50,000-mile warranty on car power train, steering, and suspension.
2. 2-year or 24,000-mile warranty on the entire car.
3. Only one dealer certification per year regardless of how many miles you drive.

Facts below were gathered from the Mustang Red Book by Peter C. Sessler, and an actual Dealer Sales Brochure (picture above).

The Mustang Red Book is designed to help the Mustang enthusiast determine authenticity and originality of any production Mustang and Shelby Mustang built from 1965 through 2000.

The most important number in any Mustang is the VIN. From 1965 through 1980, this is an 11-digit number that breaks down to model year, assembly plant, body code, engine code ad consecutive unit number. The VIN, along with additional information, is also stamped on a metal warranty plate and riveted on the rear face of the driver's door on Mustangs built 1965-69. Ford also attached a stamped plate, usually under one of the coil hold-down bolts, which supplied engine information. Carburetors, too, were tagged. There is also a riveted underhood plate with additional information such as the consecutive unit number and option codes. Its location varies with the plant that the car was built in and its year of manufacture. Some places to look for it are behind the headlights on the radiator support, near the right-side hood hinge and on the sides of the engine compartment.

Production Figures:
65A 2dr Hardtop - 325,853
65B 2dr Hardtop luxury - 22,228
65C 2dr Hardtop bench seats - 8,190
63A 2dr Fastback - 53,651
63B 2dr Fastback luxury - 17,391
76A Convertible - 38,751
76B Convertible luxury - 4,848
76C Convertible bench seats - 1,209
Total: 472,121

Serial Numbers:
7 - Last digit of model year
R - Assembly plant (F-Dearborn, R-San Jose, T-Metuchen)
01 - Plate code for 2dr hardtop (02-fastback, 03-convertible)
C - Engine code
100001 - Consecutive unit number

Stamped on driver's side inner fender panel, at notch between shock tower and radiator support; warranty plate is riveted on rear face of driver's door.

Engine Codes:
T - 200 ci 1V 6 cyl 120 hp
C - 289 ci 2V V-8 200 hp
A - 289 ci 4V V-8 225 hp
K - 289 ci 4V V-8 271 hp
S - 390 ci 4V V-8 320 hp

Approximate Weights:
Mustang Hardtop, 2,695 lb. (Six), 2,885 lb. (V-8); Mustang Fastback 2+2, 2,725 lb (Six), 2,915 lb. (V-8); Mustang Convertible, 2,855 lb. (Six), 3,045 lb (V-8).

Steering Gear Ratios:
SMB-A - 19.9:1
SMB-B - 16:1
SMB-C - 19.9:1
SMB-D - 19.9:1
SMB-E - 16:1

1967 Mustang Prices:

2dr Hardtop, 65A $2,461.46
Convertible, 76A 2,698.14
2+2 Fastback, 63A 2,592.17
289 ci 200 hp V-8 105.63
289 ci 225 hp V-8 158.48
289 ci 271 hp V-8 (with GT Equipment Group only) 433.55
390 ci 320 hp V-8 263.71
Cruise-O-Matic automatic transmission, 6cyl. 188.18
Cruise-O-Matic automatic transmission, 200 or 224 hp V-8 197.89
Cruise-O-Matic automatic transmission, 271 or 320 hp 220.17
4-speed manual transmission, 200 & 225 hp V-8 184.02
4-speed manual transmission, 271 & 320 hp V-8 233.18
Heavy-duty 3-speed manual transmission, required with 320 hp V-8 79.20
Power front disc brakes 64.77
Power steering 84.47
Power convertible top 52.95
GT Equipment Group (V-8s only) 205.05
Limited slip differential 41.60
Styled steel wheels (2+2 only) 93.84
Styled steel wheels, all others 115.11
Competition handling package (with GT Equip. only) 388.53
Tinted windows and windshield 30.25
Convenience Control Panel 39.50
Fingertip speed control (requires V-8 & Cruise-O-Matic) 71.30
Remote control outside mirror (std, 2+2) 9.58
Covertible safety glass rear window 32.44
SelectAire air conditioner 356.09
AM push-button radio 57.51
AM/FM push-button radio 133.65
Stereosonic tape system (AM radio required) 128.49
2+2 folding rear seat and access door (Sport Deck option) 64.77
Full-width front seat (NA 2+2) 24.42
Tilt-away steering wheel 59.93
Rear deck luggage rack (2+2) 32.44
Comfortweave vinyl trim (NA convertible) 24.53
Center console (requires radio) 50.41
Delux steering wheel 31.52
Exterior decor group 38.86
Lower back panel grille 19.48
Interior Decor Group (convertible) 94.36
Interior Decor Group (all others) 108.06
Two-tone paint (lower back grille) 12.95
Accent paint stripe 13.90
Vinyl-covered roof (hardtop) 74.36
Wheel covers (std, 2+2) 21.34

Dimensions & Capacities:
Length 183.6" width 70.9";height: hardtop 51.6", fastback 51.8", convertible 51.6"; wheelbase 108"; treads 58"; trunk luggage volume (cu.ft.): hardtop 9.2, convertible 7.7 (top down), fastback 5.1 (18.5 with optional rear seat folded down); fuel 17 gal.

Exterior Colors:
A - Raven Black
B - Frost Turquoise
D - Acapulco Blue
F - Arcadian Blue
H - Diamond Green
I - Lime Gold
K - Nightmist White
M - Wimbledon White
N - Diamond Blue
Q - Brittany Blue
S - Dusk Rose
T - Candyapple Red
V - Burnt Amber
W - Clearwater Aqua
X - Vintage Burgundy
Y - Dark moss Green
Z - Sauterne Gold
4 - Silver Frost
6 - Pebble Beige
8 - Springtime Yellow
Interior Trim Colors:
2A - Black
2B - Blue
2D - Red
2F - Saddle
2G - Ivy Gold
2K - Aqua
2U - Parchment
6A - Black, luxury
6B - Blue, luxury
6D - Red, luxury
6F - Saddle, luxury
6G - Ivy Gold, luxury
6K - Aqua, luxury
6U - Parchment, luxury
4A - Black, bench seat
4U - Parchment, bench seat
7A - Black comfortweave
7U - Parchment comfortweave
5A - Black comfortweave, luxury
5U - Parchment comfortweave, luxury
Convertible Top Colors:
Black or White

1967 Mustang Facts:
The Mustang was completely redesigned for 1967. It was longer and wider, but it did have the same 108 inch wheelbase of its predecessor. The grille opening was enlarged for a decidedly meaner look, while the rea taillight panel was concave. The fastback became a full fastback, and simulated rear quarter panel scoops were used on all three body styles.

The front suspension was widened and redesigned which resulted in a better ride. The optional front disc brakes came with power assist, and the 1967 Mustang was the first to use a dual hydraulic brake system.

Engine selection remained the same as in 1966, but with one major exception. The 390 ci big block, rated at 320 hp, brought serious performance to the Mustang. The 390 used cast iron intake and exhaust manifolds. Carburetion was a single 600 cfm Holley four-barrel. All 390s installed in the Mustang used a dual exhaust system. A total of 28,800 Mustangs were equipped with the 390.

The premier performance Mustang was still the GT. The GT Equipment Group consisted of the grille-mounted foglamps, power front disc brakes, dual exhausts with chrome quad outlets (excluded on the 200 hp 289), F70x14 tires, GT gas cap, the handling package, rocker panel stripes, and GT or GTA (for automatic transmission equipped GTs) emblems. A total of 24,079 Mustangs were equipped with the GT option.

Available only with the GT Equipment Group was the Competition Handling Package, consisting of firmer suspension components, limited slip rear axle and fifteen-inch wheels with wire wheel covers.

The interior was also redesigned. Most noticeable was the new dash, which did away with the Ralley-Pac and also featured integral air conditioning. The Tilt-away steering wheel was a new option, as was the fold-down rear seat on the fastback. Other new options included cruise control, a folding glass rear window on the convertible and an Exterior Decor Group which included a hood with rear-facing louvers that housed turn signal indicators, wheelwell moldings and a pop-open gas cap.

The Interior Decor Group option did not include the galloping Pony inserts.

As with precious Mustangs, there was a long list of dealer installed options which included the Cobra kits. With these kits, the Mustang enthusiast could improve performance from mild to wild.

March 1967 Hot Rod Magazine Issue
"To us, the 390 GTA (automatic) was very pleasant to drive, if a bit stiff on broken, washboard surfaces at low speed. Once you got going, not much bothered the slippery fastback shod in Firestone's adhesive Wide Oval skins. Oh yes, there was a certain amount of understeer (especially on outside, downhill, short-radiused curves) which passed mildly to oversteer as throttle was applied; but for all but those who fancy themselves as budding Jackie Stewarts the package is the kind you can live with......"

If you have additional facts you would like to add, please email me at

Mustang by the Numbers by Kevin Marti
The first in our series on production facts, this handy volume examines seven years of data from just about every imaginable statistical angle! Ever wonder how many cars were painted like yours? How about the rarest paint & trim combination...or the most common? You'll find those tidbits and many more, as we show you the figures for: exterior color interior trimset color and trimset engine transmission engine and trans.

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